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Press Release

Cocoon® Launches SLIM Featuring GRID-IT® - the most intelligently organized backpack the world has ever seen!

Cocoon launches SLIM featuring GRID-IT - the most innovative tech backpack ever.

New York City, NY, US – July 17, 2013 – Cocoon Innovations, the award-winning creator of stylish bags and cases, is excited to announce the availability of SLIM, Cocoon’s perfectly designed tech backpack.

SLIM features luxurious pockets, designed to hold a 13- or 15-inch Macbook Pro, an iPad, and documents. With water-resistant ballistic nylon and waterproof zippers, everything stays safe and dry inside SLIM. The adjustable shoulder straps, minimalist design, and gunmetal hardware supply plenty of comfort and style.

The most innovative feature of Cocoon's SLIM backpack is the full-size GRID-IT® pocket. Utilizing a grid of rubberized elastic straps, SLIM allows you to store gadgets, cables, and accessories vertically, eliminating the need to ever have to dig through your bag again. Thanks to our incredible GRID-IT® technology, SLIM is only 3.5" deep, fully packed.

According to Cocoon's Director of Branding, Dov Friedman, "SLIM is the most innovative piece of tech luggage on the market... Not only did SLIM win Cult of Mac best of CES 2013, but every time I open my personal SLIM, retail partners and customers are amazed by its innovative design.  It literally drops jaws!"

The SLIM backpack is available exclusively at Apple.com, Apple retail stores, and Cocoonbags.com, for $79.99.

Follow Cocoon on Twitter @cocoonbags or on Facebook for the latest news on the company's complete line of award-winning bags and cases.

About Cocoon Innovations, LLC

® Innovations was started in 2009 and features a full array of laptop cases and mobile accessories, all inspired by and intrinsically connected to the Grid-It®. Cocoon aims to be the most organizationally minded bag and case company on the market today. This is accomplished by their constant desire to design the simplest and most intuitive bags possible.  Grid-It® technology, patent pending, is licensed from Orange22 Design Lab LLC. www.cocoonbags.com

Media Contact:

Dov Friedman
 212-448-7636 dfriedman@cocooninnovations.com